B Corps: a way to keep companies honest or a clever marketing trick?

With the current waves of social upheaval, more companies are feeling the pressing call to include public transparency, moral fortitude, and environmental accountability into the fabric of their business practices. The hope is that enforcing better standards of ethical and effective leadership directly into the structure of the organization will help usher the next wave … Continue Reading

greenwashing

greenwashing

More people today are adopting an environmentally-conscious mindset and seeking sustainable design, zero-waste living practices, and companies in line with this philosophy. Businesses are well-aware that younger generations are more willing to pay top-dollar for products and services that promise to endeavor towards a healthier planet. Due to this ethical and financial incentive, companies often … Continue Reading

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